Solo Perché

A Parkinson's survivor, Chris Eagan founded Solo Perché with a purpose: to donate a portion of every retail sale to medical research and charitable organizations dedicated to improving the lives of others. With a retail storefront in Newport and wholesale distribution across the US, Chris was fulfilling her mission until the pandemic hit and the long lockdown began. Within months, she had to pivot to selling online.

Chris sells stunning Italian-made bags, but the products alone don't tell the story of her company. Without a compelling brand identity, Solo Perche struggled to stand out in the crowded world of ecommerce.

So, Chris approached Broad Arrow Creative for help in reimagining her visual presence online. We understood that beyond selling beautiful bags, Solo Perche allowed this compassionate woman to contribute to the causes she cared about. To better tell her brand story on her web store and in social media, we created lifestyle photography showing the bags brightening moments in everyday life.

"After almost 25 years in the import business, surviving Covid was my biggest challenge ever. Through his creative skills and business savvy we were able to keep the lights on, and today we are going strong. The bottom line: I have confidence in, and trust, Peter."

Chris Eagan
founder and president, Solo Perché

Today, Solo Perché has a unique visual identity and a gorgeous collection of images that elevate their marketing efforts. And Chris's mission is back on track, making a difference one bag at a time.