Peter Silvia
Creative Director/Visual Storyteller
Funny how you can spend years of your life immersed in an occupation before you realize what you've really been doing all along.
I was born and raised in Newport, RI. A self-taught photographer, designer, and writer, I learned my craft in the early '80s as an apprentice to commercial photographers in New York City. I returned to Newport in 1986 to work with agencies and designers in Providence and Boston, collaborating on projects for corporations, healthcare providers, schools, and universities. Later, from 2004- 2020, I was a sought-after, high-end wedding photographer in Newport.
But it wasn't until recently that I discovered who I've been all this time: a teller of stories.
I always start by asking... Why?
The stories I've created throughout my career are based on a singular approach: I start with the why behind every shoot. What's the purpose of each image? What's the message we want to convey?
Our work is based on visual storytelling; the art of using images and design to provoke an emotional response.
I launched Broad Arrow Creative to help brands and organizations do a better job of telling stories that truly connect with their target audience.
In the end, we share stories because we want others to know our experiences; it's how we connect and converse in a meaningful way.
And me? I love telling stories.
As the creative director, I become your strategic partner in discovering your authentic brand story.
As a visual storyteller, my job is to arouse an emotion in the eye and mind of your audience.
