As the content marketing photographer, creative director, and art director, at Broad Arrow Creative, I personally handle the core elements of a visual strategy for our clients.

Born and raised in Newport, RI. A self-taught photographer, designer, and writer, I learned my craft in the early '80s as an apprentice to commercial photographers in New York City. I returned to Newport in 1986 to work with ad agencies and designers in Providence and Boston, collaborating on print projects for corporations, healthcare providers, schools, and universities. Later, from 2004-2020, I was a sought-after, high-end wedding photographer in Newport.

But it wasn't till recently that I discovered who I've been all this time: a visual storyteller and creative problem-solver.

The images I've created throughout my career are based on a visual storytelling approach. I start with the "why" behind every shoot. What's the purpose of each image? What's the message you want to convey?

Content Marketing Photography is about more than the mechanics of taking a photo; it's about infusing an emotional connection with the viewer.

I work to understand the unique personality and story behind every brand, and then turn those concepts into a visual experience.

In truth, I most enjoy working with people in real-life environments. Observing and embracing the relationship between people and their surroundings allows for the creation of purposeful photographic moments in everyday situations.

I launched Broad Arrow Creative, during the pandemic,  to help organizations do a better job of telling stories that truly connect with their target audience.

I'll help you with the overall vision and narrative, for all your content marketing photography efforts.